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Technological innovations in staging: what’s new in the world of events

30 August 2024
Alfa Allestimenti - Innovazioni tecnologiche negli allestimenti

Innovation and involvement

The world of events is undergoing a real transformation thanks to technological innovations: we are redefining the way we conceive, design and experience staging.

Whether conferences, concerts, trade fairs or corporate events, new technologies are offering unprecedented opportunities to create more engaging, personalised and memorable experiences.

Today we will talk about the main technological innovations that are revolutionising our industry, how they are changing the way we organise and how people interact with these new elements.

New Technologies

Lighting and media panels

Most popular and perhaps most widely used are the intelligent LED lighting, the multimedia panels that allow for dynamic and evocative scenes, with colours, intensities and patterns that can be customised in real time.

These systems are often integrated with centralised controls, allowing organisers to adapt the environment to different moments of the event, enhancing the sensory experience of participants.

Video animation

Video animation is one of the most powerful and versatile technologies in the world of staging, used to capture the audience’s attention and communicate complex messages in a visually appealing way.

Video animations can be projected onto conventional screens, media panels or unconventional surfaces using video mapping techniques, transforming any space into an animated stage.

Spectacular visual effects can be created, such as optical illusions, dynamic transformations of objects or environments, and interactive content that responds to participants’ movements.

Proximity marketing

Proximity marketing is a technology that uses Bluetooth to send personalised messages to mobile phones when they are in a specific area. It is usually used to communicate with participants in a targeted manner, offering relevant information, promotions or content based on their location.

An example? During a trade fair, visitors can receive notifications on their smartphones about special offers at neighbouring stands, invitations or information on products on display.

Proximity marketing not only improves the participant experience but also offers a powerful analysis tool for organisers, who can collect data on visitor behaviour, such as time spent in certain areas or interest in specific activities.

Interactive maps

Interactive maps are digital tools that offer participants a detailed and dynamic guide to their location, enhancing the navigation experience. They are maps that can be viewed by phone, on interactive totems or dedicated screens; they not only show the layout of the various areas but can also contain real-time information on exhibitors’ activities.

They can also be integrated with GPS systems, thus guiding trade fair visitors through exhibition routes, or marking points of interest. This technology is particularly useful at large trade fairs, festivals or conferences with complex layouts, where finding the right route can be a challenge.

In addition, interactive maps can be updated in real time to reflect changes or signal upcoming events, providing participants with a more fluid and informed experience.

Video mapping

Video mapping is a technique that consists of projecting images and animations onto three-dimensional surfaces, transforming buildings, objects and scenery into breathtaking visual spectacles.

This technology uses advanced software to perfectly adapt projections to the shape and characteristics of the target surface, creating optical illusions and visual effects that can completely transform an environment.

Video mapping is particularly popular at large-scale events such as concerts, festivals and corporate presentations, where it can be used to create dynamic sets, tell stories through moving images or emphasise key moments with spectacular effects.

This technology can be integrated with interactive elements, allowing participants to influence the projections through movements or commands, further accentuating the experiential factor.

Virtual Reality (VR) and Augmented Reality (AR)

One of the most significant and popular innovations in event design in recent years is the use of augmented reality and virtual reality. These technologies are transforming the way spaces are designed and experienced.

Augmented reality allows organisers to superimpose digital elements onto the physical environment, creating immersive experiences that engage participants in new and innovative ways. To better understand the potential, let us take an example: at a trade fair, an exhibitor can use AR to show virtual products, giving visitors the opportunity to interact with them in real time, without the need for extended physical spaces.

Virtual reality, on the other hand, makes it possible to create completely virtual environments in which participants can immerse themselves. This technology is particularly useful for hybrid or virtual events, where participants can ‘enter’ an event from anywhere in the world. Imagine a conference where participants can virtually walk through a digital replica of the venue, interact with exhibition stands or even participate in immersive workshops without ever leaving the comfort of their own homes.

Bring your stories to life

Emerging technologies are truly revolutionising the customer experience at events, and Alfa Allestimenti is at the heart of this transformation. Thanks to innovative solutions, we are able to offer our customers customised and immersive environments, delivering unique experiences that leave a lasting impression. Turn every event into a memorable moment with us: tell us your idea.

CONTACT US

If you need information, are interested in receiving a quote, or just want to expound on your ideas, then please fill out the form below. If you have additional information such as: floor plan of the exhibition area of the Fair, types and quantities of products to be displayed, and preferences on finishes and colors; we recommend that you enter it in the form so that we can create a quote in line with your needs.

    Upload the floor plan of the exhibition space
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