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The benefits of sustainable setups for events and trade shows

20 May 2024
Novo Wood Stand by Alfa Allestimenti.

How to set up an exhibition space in an environmentally friendly way?

The issue of sustainability is certainly one of the hot topics gaining space in recent years, which is also confirmed by the 2030 Agenda for Sustainable Development, signed on September 25, 2015 by 193 countries of the United Nations, including Italy.

The goal? Sharing a commitment to ensuring a better present and future for our Planet and the people who inhabit it. And in what way is it possible to do this? Acting one step at a time.

This is a change that needs to be embraced by all work sectors, and we tell you today about what we can do in ours: sustainable staging, trade shows and events.

What to take into consideration for an eco-setting up?

The factors that can determine the success of a sustainably created staging, event, or trade show can be different, and are not limited simply to the materials used, though certainly an important part.

Sustainability should be seen as a new opportunity for growth for every exhibiting company, because even through these seemingly small choices, they manage to communicate their values, to convey them to the public that will enter the fair: not just words about good intentions but also deeds.

This is what people are looking for: honesty. It is no coincidence that more and more realities are being reported as proponents of the practice called greenwashing, and it is also no coincidence that Europe itself is trying to stop this phenomenon.

But so what can we do? Acting from multiple entry points.

Designing sustainability

The first important step is to identify, already at the design stage, innovative and circular solutions in the architecture of the available space: fasteners, materials, joint systems.

One could start with semi-finished products or quality finished products, so as to ensure reuse and reduce production from scratch; when possible then, try to recycle the parts or donate them to other entities such as associations, voluntary organizations or others.

And in case they could not be reused? Then it would be better to plan the disassembly of individual components by material so that they can be easily collected and disposed of.

Materials

When we talk about trade shows, setups and events what certainly immediately comes to mind are the structures, the booths. What are the most commonly used materials, those that have respect for the environment in their DNA?

It is recommended to limit the use of non-reusable materials such as drywall.

In addition to the choice of materials, it is also possible to talk about sustainability with paints, printing inks, etc. It is always better to choose products with low environmental and safety impact such as water-based paints.

The cardboard

The inherent characteristics of cardboard make it an excellent choice for temporary set-ups for fairs, exhibition spaces, displays, and storefronts; but it is not only this, it is also a great tool to use in interior design, perhaps demarcating spaces within shared spaces.

The type often used for these events is honeycomb panel board: sturdy and lightweight at the same time. There are three types:

One of the most appealing features of cardboard in terms of its use in displays is that it has a high degree of acoustic and thermal insulation, which is perfect for busy venues such as trade shows or events.

Suppliers

In addition to design and materials, the choice of suppliers is another important element in the sustainability issue-how? Choose suppliers who have a sustainable management system in-house, in accordance with ISO 20121 – and as required by international standards.

The location of suppliers can also have an influence: better to choose based on the distance of supply, which takes into account logistical sustainability, both the distances to be traveled and the means to be used.

Communication

Sustainability communication creates an emotional connection with customers. When a brand transparently communicates its sustainable actions, consumers feel engaged and more loyal to the brand.

Therefore, it is very important to have staff who can best convey this message of sustainability, including favoring online modes of communication and minimizing print (if not through choices that are also sustainable)

Why choose sustainable staging

To close this article, we would like to summarize the possible advantages of choosing sustainable staging.

Now that you have discovered all these advantages, come and learn about our showroom design and set-up service for exhibition events, and let’s create a sustainable booth together according to your needs.

CONTACT US

If you need information, are interested in receiving a quote, or just want to expound on your ideas, then please fill out the form below. If you have additional information such as: floor plan of the exhibition area of the Fair, types and quantities of products to be displayed, and preferences on finishes and colors; we recommend that you enter it in the form so that we can create a quote in line with your needs.

    Upload the floor plan of the exhibition space
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