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The importance of experience in event staging

19 July 2024
Alfa Allestimenti - Stand Biefbi Cucine visuale esterna con struttura in legno e illuminazione esterna in led bianchi, corridoio che porta a diverse stanze

How an event set-up creates emotions

You are inside a room, the lights are dimmed around you and you smell a faint scent of cleanliness. Everything you see around you is in order, following a defined colour scale. This is the magic of event staging, where every element contributes to creating a truly unique and unforgettable experience.

In recent years, the events industry has increasingly placed the user experience at the centre rather than the mere presentation of services or products: set-ups are no longer mere scenery, but grounded elements that contribute to creating memorable moments.

The journey always starts with a dream

Everything always starts with a dream, an idea that appears in our head and comes to life, turning into an event. We need to think about how people will move within the space available, imagine how they will interact with what we imagine our set-up to be.

The involvement must be total, not just visual attention but a multi-sensory experience; only then can you remain imprinted in people’s memories.

But how can we involve people so deeply? There are important aspects to take into account.

The magic of details

You will have often heard it said: ‘it is the details that make the difference‘; and indeed this information is true.

Just imagine walking into an event: you try to sit down but the chairs are all arranged haphazardly and it is not clear where to sit or whether you can sit at all; then you finally find a seat but realise that that area is reserved but the sign was not obvious enough. In the meantime, many other people have arrived and you find yourself looking for a place that you will never find at this point. Not to mention the displays that are not well lit and you cannot see the products well.

OK, now pause and try to think of another scene instead.

You are on a stand, and at the entrance you are given a small welcome kit. It is a set-up for a stationery brand, and around you you see a symphony of colours in harmony with the environment: each product is positioned following a path, as if you were going through a story made of colours and emotions. On the tables you can try the products from the small kit provided at the entrance, and you can watch people in the industry create their works, illuminated under a bull’s eye that makes them the stars of the scene.

It is only through these very different accounts that we know we have evoked mixed emotions: in the first case more negative, in the second positive. It is therefore now evident how details can really create a positive and welcoming atmosphere.

Creating unforgettable moments

Everything we have told you is part of a memory, of a moment – magical or otherwise – that has stuck in your mind, which is why it is important to think about what people will remember from the event.

Everything we have told you is part of a memory, of a moment – magical or otherwise – that has stuck in your mind, which is why it is important to think about what people will remember from the event. We need to think about what our customers might want, and design a relaxed, inviting and welcoming environment.

The choice of materials, the arrangement of elements, the lighting, and the music all need to work in harmony to create a coherent and engaging experience. We need to think about what our customers might want, and design a relaxed, inviting and welcoming environment.

But of course we are not only talking about aesthetics, the functionality of an event set-up is just as fundamental: the spaces must be designed so that visitors can move around the set-up with ease. it is good to put areas for demonstrations or presentations, and areas where you can chat with potential customers. In short, fittings designed to be practical, ergonomic, and easily transportable and mountable.

A journey of collaboration

We know that after all this information you are probably thinking that it is complex to create a staging, and indeed it is if you do not have the right weapons: expertise and experience. Collaborating with us means embarking on a journey together: from the design phase to final implementation, we are by your side to make sure every detail is perfect.

Each installation is a project in itself, an opportunity to create something new and surprising. Our passion for design and attention to detail allow us to transform any space into a magical place.

Our commitment: realising your dreams

In our work as event organisers, we strive to understand and realise your wishes. Every customer is unique, which is why every event must be unique. We take the time to listen to your ideas, understand your needs and propose creative solutions that exceed your expectations. Find out more about our company and the projects we carry out with our customers. If you wish, contact us even if only for a consultation.

CONTACT US

If you need information, are interested in receiving a quote, or just want to expound on your ideas, then please fill out the form below. If you have additional information such as: floor plan of the exhibition area of the Fair, types and quantities of products to be displayed, and preferences on finishes and colors; we recommend that you enter it in the form so that we can create a quote in line with your needs.

    Upload the floor plan of the exhibition space
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